Stop Making This Common Mistake When Pitching Your Product or Invention to Companies

Emailing companies directly is still one of the most popular ways for startups, inventors, and entrepreneurs to pitch new products. But how you pitch in that first email often determines whether it gets attention—or lands in the trash.
By MarketBlast®
Stop Making This Common Mistake When Pitching Your Product or Invention to Companies


The Mistake: Including Attachments in Your First Outreach Email

Many people send PDFs, pitch decks, marketing sheets, or other documents as email attachments in their first outreach thinking they are being helpful and adding value to the company review. But in reality, it backfires.

 

Here’s why including attachments in unsolicited emails is a mistake:

1. Security Concerns – Most companies won’t open and download unsolicited attachments due to malware or virus risks and strict IT policies. In many cases, the entire email gets deleted or flagged as spam.

2. Time Constraints – Busy decision-makers with limited time are less likely to open, download and sift through unfamiliar files. 

3. Too Much, Too Soon – Many inventors overwhelm recipients with multiple attachments thinking that a company is going to take time to figure out the key information. Your first impression should be clean and simple—not a burden.

 

A Smarter, Safer Way: Use a Web-Based Product Page

Instead of attachments, include a dedicated web link to your product information. A product webpage is safer, easier to view, and more professional.

 

Why this works better:

1. Safe to Open – A simple, secure link is far more likely to be clicked than a risky file.

2. Instant Access to All Info – You can embed videos, images, and even downloadable materials on the page—no attachments needed.

3. Professional Look – Your pitch appears polished and well-organized, boosting your credibility.

4. Easily Updated – Need to make a change? Just update the webpage—no need to resend anything.

 

How to Create a Product Webpage—Fast, Affordable & Easy 

With a Premium or Pro membership on MarketBlast®, you can create customized product profile webpages that serve as your product or invention pitch and provide a unique, shareable web link. Each webpage can include your:

·        Photos and video of your product

·        A compelling product description

·        Clearly listed features, benefits, and selling points

·        Optional links to eCommerce or YouTube page

·        Real-time editing-- updates you make are automatically reflected to companies

·        A unique, shareable link (no login required by companies)

·        Free web hosting, so there's no need to build your own site

 

Memberships Also Offer:

With a Premium or Pro upgrade, you’ll get:

·        Up to 3 product/invention website pages (unlimited sites with Pro membership)

·        Up to 24 free submissions per year to Product Hunts (48 with Pro membership)

·        Unlimited access to our database of over 20,000 companies with websites and available contact details

·        Unlimited advertising on the MarketBlast® innovation marketplace

·        Full use of our contact management system to track outreach and follow-ups

Everything you need to market smarter, pitch better, and boost your chances of success—all in one platform.

 

Key takeaways...

If you're serious about getting your product in front of companies, how you pitch matters. Avoid attachments. Use a clean, clickable link to a professional product page—one that positions you as serious and prepared.

You’ll find everything you need to do that—and more—with an upgraded membership on MarketBlast.

 

How to Upgrade Your MarketBlast Basic Membership

Upgrading is quick and easy.
Log into your free account → click “My Account” → select “Purchase Checkout” → choose your plan and complete your upgrade.

 

Memberships as low as $39/month (cancel at any time)

 

Not yet signed up for MarketBlast®?
Visit www.marketblast.com to create your free basic member account (includes 3 free hunt submissions).


Helpful Tip: If you currently have only an idea and no form of patent protection, we suggest consulting a registered patent attorney before reaching out to companies in general. If you’d like a referral to a registered patent attorney, feel free to email us at info@marketblast.com.