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In 1964, a small-town angler with a creative spirit began building a revolutionary new lure out of his garage in Memphis, Tenn. He used handmade skirts and safety pins to fashion what he called the “New Original Strike King Bass Lure,” with a single, spinning blade. The old catalog pictures of this wire-framed piece of fishing history are reminiscent of a lure that is in virtually every tackle box in the country today. But 55 years ago, it was not called a spinnerbait. It was simply called the Strike King.

Today, Strike King Lure Company remains committed to finding the next great fishing innovation. If you have a patented product in one of our categories, please take the time to complete our submission form by clicking the "Submit Here" button.