How to Get an Invention Started

This article explores how to get an invention started, outlining key steps from idea validation and prototyping to securing funding and launching a product while highlighting the challenges and opportunities inventors face in the process.
By MarketBlast
How to Get an Invention Started

 

 

Turning an idea into a tangible invention is an exciting but challenging process that requires research, planning, and perseverance. While many independent inventors dream of bringing their innovations to market, only about 6.5% of their inventions ever reach commercialization, making careful execution essential. Despite socioeconomic barriers that can limit access to resources, inventors who take the right steps—validating their ideas, protecting their intellectual property, and developing a clear strategy—can improve their chances of success. This guide will walk you through how to get an invention started, from concept to potential commercialization.

 


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Step 1: Identify and Refine Your Idea

Every great invention starts with an idea, but not all ideas are worth pursuing. Before investing time and money, consider the following:

ü Does your invention solve a real problem? A successful invention addresses a clear pain point or improves an existing solution.

ü Who is your target audience? Understanding potential customers will help shape your invention and marketing strategy.

ü Is your idea unique? Research existing products and patents to determine whether your idea already exists or has been attempted before.

Brainstorming, sketching, and discussing your idea with trusted individuals can help refine its functionality and potential market fit.

 

Step 2: Conduct Market Research

Market research helps determine if your invention has commercial potential. Many great ideas fail simply because there isn’t enough demand.

Consider:

ü Who are your competitors? Study similar products, their strengths, weaknesses, and pricing.

ü What are industry trends? Identify market gaps and emerging needs.

ü How large is the market? Estimating the number of potential buyers will help gauge profitability.

This research will help you refine your invention and develop a business strategy that aligns with consumer needs.

 

Step 3: Protect Your Intellectual Property

To prevent others from copying your invention, consider securing legal protection through:

  • Patents: If your invention is novel and non-obvious, you may apply for a provisional or utility patent with the U.S. Patent and Trademark Office (USPTO).
  • Trademarks: If branding is a key part of your invention, trademarking your business or product name can provide legal protection.
  • Copyrights: If your invention involves creative work (such as software or written content), copyright laws can safeguard your intellectual property.

Consulting a patent attorney or using resources like USPTO.gov can help you navigate the application process.

 

Step 4: Build a Prototype

A prototype is a working model of your invention that allows you to test functionality and make improvements. Depending on your product type, you may need:

  • A simple prototype: Handmade models using household materials or 3D printing.
  • A functional prototype: A fully working version that demonstrates the invention’s capabilities.
  • A manufacturing prototype: A model designed for mass production, often created using specialized machinery or outsourced to a manufacturer.

Prototyping not only improves your design but also increases credibility when presenting your idea to investors or potential partners.

 

Step 5: Test and Iterate

Before moving forward with production, test your invention with real users to gather feedback.

Consider:

ü Conducting focus groups or beta testing.

ü Observing how people interact with your invention.

ü Making necessary adjustments based on feedback.

Many successful inventions go through multiple iterations before finalization. A willingness to refine and adapt your design will increase its chances of success.

 

Step 6: Develop a Business Plan

A solid business plan is crucial for securing funding, attracting investors, and guiding your next steps.

Your plan should outline:

ü Product costs and pricing strategy.

ü Marketing and sales approach.

ü Manufacturing and distribution plans.

ü Funding needs and potential revenue projections.

Startups founded by inventors often drive the commercialization of new products, and having a clear roadmap can improve your invention’s likelihood of success.

 

Step 7: Secure Funding

Bringing an invention to market requires financial investment.

Funding options include:

  • Bootstrapping: Using personal savings or reinvesting early sales revenue.
  • Crowdfunding: Platforms like Kickstarter or Indiegogo allow inventors to raise funds while generating consumer interest.
  • Grants and competitions: Some organizations offer grants or host invention competitions with cash prizes.
  • Angel investors and venture capitalists: Investors looking for high-potential innovations may be willing to fund development.

Choosing the right funding source depends on your business model, risk tolerance, and financial needs.

 

Step 8: Manufacture and Launch

If your invention requires manufacturing, research reliable suppliers or production facilities that align with your budget and quality standards.

Manufacturing considerations include:

  • Domestic vs. overseas production: Local manufacturers may offer better quality control, while overseas options often reduce costs.
  • Minimum order quantities (MOQs): Some manufacturers require bulk orders, which could impact your budget.
  • Product packaging and shipping logistics.

Once production is set, launch strategies may include:

ü    Selling on your own eCommerce website.

ü    Partnering with retailers or online marketplaces like Amazon or Etsy.

ü    Licensing your invention to a larger company.

Marketing efforts, such as social media campaigns, email marketing, and influencer collaborations, will help generate consumer interest and boost sales.

 

Overcoming Barriers to Invention Success

Success rates for independent inventors highlight the challenges of bringing a product to market, with only 6.5% of inventions reaching commercialization. While the path can be difficult, persistence, adaptability, and thorough planning improve the chances of success.

One key factor influencing invention success is socioeconomic background. Studies show that children from families in the top 1% of income distribution are ten times more likely to become inventors than those from lower-income backgrounds. This gap underscores the importance of access to resources, mentorship, and education in fostering innovation.

Despite these challenges, many inventors who bring their products to market see financial rewards. Approximately 20% of marketed inventions generate revenue, and many successful products are launched through startups rather than traditional corporate channels.

 

Final Thoughts

Starting an invention requires creativity, persistence, and strategic planning. By refining your idea, conducting thorough research, securing intellectual property protection, prototyping, and developing a solid business plan, you can increase your chances of success. While the journey can be challenging, inventors who stay committed and take advantage of available resources can turn their ideas into profitable ventures.

 

 

About MarketBlast®

Founded with the vision to transform the landscape for monetizing and commercializing innovative products and brands, MarketBlast® is the leading Product Hunt and Submission Management Platform connecting buyers and sellers across the globe. Since our inception, we have been dedicated to empowering small companies, startups, entrepreneurs and emerging brands to connect directly with industry companies and accelerate their own marketing and sales efforts to achieve lasting results.

At MarketBlast®, we believe that innovation thrives on collaboration. Our platform provides seamless access to a diverse network of companies, proprietary content marketing and advertising programs, and access to a wide range of resources designed to support the overall journey toward success.

For more information on signing up for a premium membership or to start a content marketing campaign for your products, email info@marketblast.com or visit MarketBlast®.   

 

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