The outdoor living products and innovation industry is flourishing, with market growth driven by consumer enthusiasm for creating aesthetically pleasing and functional outdoor spaces. From pergolas and patios to outdoor kitchens and innovative grilling products, this sector reflects a blend of design, functionality, and cutting-edge technology. In 2024, industry professionals, innovators, and enthusiasts will have several opportunities to explore new trends, network with peers, and discover the latest products by attending the year's leading trade shows. Here, we highlight the top three trade shows shaping the outdoor living industry in 2024.

1.    National Hardware Show (NHS) – Las Vegas

By far, the #1, must attend trade show in the Outdoor Living Industry is the National Hardware Show (NHS), run by RX Global, the world’s premier trade show / event company with over 350 events across 22 countries.  And, with over seven decades of history, NHS remains the most prominent trade show for hardware, tools, and home improvement products.

Overall, RXGlobal is crafting unforgettable experiences that turn digital opportunities into new growth for their clients.  And, the National Hardware Show (NHS) is one of their events that is essential for those in the hardware and home improvement industry.

Key Features of NHS:

• 2,800+ Exhibitors: Displaying the latest products and innovations across multiple categories, including tools, hardware, outdoor living, and home improvement.
• 20,000+ Attendees: NHS attracts hardware retailers, home improvement buyers, and industry professionals, offering access to a diverse audience.
• Networking Opportunities: This event is ideal for fostering partnerships, sourcing new products, and exploring distribution opportunities with key retailers.
• Product Showcases: NHS provides exhibitors with a chance to showcase their products in specialized pavilions, including the New Product World and the Inventors Spotlight, which highlight groundbreaking innovations.

For exhibitors, NHS is an opportunity to reach a wide range of buyers, from large-scale chains to independent retailers. Whether you're launching a new tool or seeking distribution partners, NHS provides the perfect environment for connecting with key decision-makers in the industry.

For more information on the show, visit – The National Hardware Show Website.

Also, for entrepreneurs, product developers or innovators interested in exhibiting new innovation, NHS offers a dedicated area within the overall show floor, called NEXT, where you can showcase your product. 

Submit your invention to the NHS team if you’re interested in this area - CLICK HERE

2. Outdoor Retailer

Location: Salt Palace Convention Center, Salt Lake City, Utah

Why Attend?

Outdoor Retailer stands out as North America's largest outdoor industry event, drawing a diverse crowd from across the spectrum of outdoor sports, recreation, and living. This trade show particularly appeals to those interested in the intersection of outdoor products and active lifestyles. With hundreds of brands showcasing their latest offerings, this is where the outdoor living and recreation sectors converge.

Key Highlights:

Diverse Product Range: Discover products for outdoor living and recreation, from advanced camping gear to multifunctional outdoor furniture.

Trend Analysis: Gain insights into the evolving preferences of outdoor enthusiasts and the implications for product development.

Retailer-Brand Connections: Retailers can connect directly with manufacturers, fostering relationships that drive business growth.

As the market for outdoor living structures and furniture grows, Outdoor Retailer provides a glimpse into how these trends are being integrated into active lifestyles. The event also underscores the growing demand for eco-friendly and sustainable outdoor products, a critical focus for consumers and businesses alike.

3. Hearth, Patio, & Barbecue Expo

Location: Music City Center, Nashville, Tennessee

Why Attend?

The Hearth, Patio, & Barbecue Expo is a niche event catering to businesses that specialize in creating and enhancing hearths and outdoor living spaces. This expo offers a unique blend of indoor and outdoor living innovations, with an emphasis on creating inviting and functional spaces for relaxation and entertainment.

Key Highlights:

Outdoor Demonstrations: Witness live demonstrations of products and techniques, offering an immersive experience that goes beyond traditional trade show displays.

New Product Pavilion: Explore the latest products designed to transform outdoor living spaces, from state-of-the-art grills to luxury outdoor heating solutions.

Educational Sessions: Expand your expertise with sessions on trends, consumer preferences, and emerging technologies in outdoor living.

As outdoor living spaces become extensions of indoor environments, this expo highlights the seamless integration of comfort, design, and functionality. The Hearth, Patio, & Barbecue Expo is essential for those looking to stay at the forefront of this evolving market.

Industry Trends and Market Insights

The outdoor living products and innovation industry is on an impressive growth trajectory. Recent statistics highlight the opportunities within this expanding market:

The global outdoor living structures market was valued at $2.19 billion in 2023, with a projected CAGR of 6.3% from 2024 to 2030.

North America dominated the market in 2023, with a revenue share of 43.1%, driven by the region's enthusiasm for outdoor living concepts.

Pergolas and patios are leading the charge, accounting for 64.6% of market revenue in 2023.

These numbers are complemented by the broader outdoor furniture market, valued at $50.73 billion in 2023 and projected to reach $81.44 billion by 2032. The growth drivers are multifaceted, including rising investments in residential construction, landscaping projects, and increasing consumer interest in outdoor lifestyles.

The Importance of Trade Shows

Trade shows like the NHS, Outdoor Retailer, and the Hearth, Patio, & Barbecue Expo serve as critical touchpoints for industry stakeholders. They provide opportunities to:

Discover Innovations: Stay updated on technological advancements and design trends shaping the future of outdoor living.

Build Networks: Forge connections with manufacturers, retailers, and other professionals who can help grow your business.

Gain Insights: Learn from industry leaders about the strategies and practices driving success in the market.

By attending these trade shows, businesses can position themselves to capitalize on the growing demand for outdoor living products and innovations.

In Summary

As the outdoor living products and innovation industry continues its upward trajectory, the importance of staying informed and connected cannot be overstated. The National Hardware Show, Outdoor Retailer, and the Hearth, Patio, & Barbecue Expo represent unparalleled opportunities to explore new products, build partnerships, and gain insights into this vibrant market.

Whether you are a retailer, manufacturer, designer, or enthusiast, these trade shows are your gateway to understanding the trends, technologies, and consumer preferences shaping outdoor living spaces in 2024 and beyond. Mark your calendars and prepare to be inspired by the possibilities these events offer.